06 Jul Students craft plans to increase Tri鈥慍ities millennial tourism
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COVID-19 turned the team project in Joan Giese鈥檚聽Marketing Management 495 class on its head. The assignment required students to develop strategies for bringing tourists in their 20s and 30s to the Tri-Cities in Central Washington. But as the project got underway, the state鈥檚 鈥渟tay home, stay...